MISCONCEPTIONS OF OWNING A WEBSITE

In today's digital world, having a website is essential for businesses of all sizes. However, some small and medium enterprises are still reluctant to invest in a website due to various reasons. In this article, we will debunk some common misconceptions and explain why your business needs a website.

"I don't need a website."

Yes, you do. The majority of customer journeys begin with an online search. Without a website, your business won't appear in search results, making it difficult for potential customers to find you.

"I have other business priorities."

While it's understandable that running a business is time-consuming, having a website is crucial for its growth and survival. Being proactive and building a website now can help your business weather unexpected changes, as the pandemic has demonstrated.

"I'm already on social media."

Having social media pages is not equivalent to having a website. Social media platforms own your content, and you have limited control over your brand's image, message, and reach. With a website, you have complete control over these aspects.

"It costs too much."

Creating a website is not as expensive as you might think. Many web design companies offer affordable packages that fit any budget.

"I don't have capacity for more customers."

Even if you're not actively seeking new customers, having a website is still important. Word-of-mouth customers will likely look you up online for contact information and reviews. Plus, having a website can help you expand your business in the future.

"If it ain't broke, don't fix it."

Your business might be functioning fine without a website, but not having one can harm your business in the long term. Your customers and potential clients expect you to be online, and ignoring this expectation can result in missed opportunities.

"It's hard to update it myself."

Many web design companies offer powerful CMS solutions that make updating your website a breeze.

"I'm not selling online; why bother?"

Having a website is not just about selling online; it's about providing information about your business that you control. Without a website, you have no control over what people say about your business online.

"It won't help my business."

Having a presence online can benefit your business in numerous ways, from improving brand awareness to increasing customer engagement and loyalty.

"All I need is a Gmail address."

Having your own domain name and email address adds professionalism to your business and helps you stand out from the competition.

"My old site works fine."

If your website is more than ten years old and hasn't been updated, it's time for a refresh. Your website needs to be mobile-friendly, secure, and bug-free to compete in today's online marketplace.

"This internet thing is a fad."

The internet is here to stay. Ignoring online marketing can harm your business's growth and sustainability.

"My retail store is doing great; I don't need online."

The pandemic has shown that having an online presence is crucial, even for brick-and-mortar stores. Many consumers have demonstrated a willingness to support local businesses online, and having an online store can help you reach new customers and increase sales.

Having a website is no longer optional; it's a necessity. It can help your business thrive in today's digital marketplace and adapt to unforeseen changes. So, if you haven't already, it's time to invest in a website for your business.

Planning on taking your business online? Speak to us & we will place years of experience at your disposal and develop the platform that best suits your needs. CLICK HERE to get in touch.

Did you find this article helpful or have any questions? Let us know in the comments. We would love to hear from you.

Team GHOST

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